Florence - Secrets of Florence Part 1 - Usury, Ballots and Charities

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Secrets of Florence Part 1 - Usury, Ballots and Charities

Coming soon
(192 reviews)
Florence Centre, Florence, Italy
60 mins

About the tour

Florence features many layers of architecture and art in plain view. Problem is: how to make heads or tails of it all. Come with me on a walk of discovery. Together we will view famous works of architecture and sculpture that are so often overlooked but just can’t wait to be revealed to you, as well as some off-the-usual-road hidden treasures in the city centre. We'll hear anecdotes relating to the buildings, the palaces and the families that lived and ruled Florence in them.

Meet bruceflorence


With English and Italian heritage, Bruce received French schooling (in NY and Rome) before going to Italian University in Florence. His passion is history in general and Florentine history in particular. After years spent in international organizations, then in the world of auctions and art publishing, he returned to Florence where he thoroughly enjoys his profession as a tour guide, leading tours in English and French, sharing his insights about the city’s history and heritage. Since 2004 he is a member of the International Council of Museums.

What to expect

Get ready for something special. We’re travelling to Florence with no passport, no plane ticket and no luggage. And yet you’ll experience all the sights, sounds and stories with just your laptop, favorite snack and an amazing content creator.

The tour will last about 60 mins and will be live-streamed by your content creator directly from Florence. Forget about slideshows or pre-recorded videos, this is a live broadcast and anything can happen!

While on the tour you’ll be able to see a full screen video of your content creator and their surroundings, interact with them and other travellers through the live chat, see where you are in the world on a map and show your appreciation with a tip.

Why are they tip-supported?

We are running these tours on a tip-supported basis to make them as accessible as possible. They are free to join, but you have the option to leave a tip during the tour.

The majority of your tip goes directly to support the channel, while the rest helps Heygo continue to build a place that brings the world closer together.

See a tour in action

How to join

Reserve your spot by selecting a time to book. Once done, you’ll be able to see your reservations on your Trips page and we’ll send you an email confirmation with a link to join the tour.

For the best viewing experience, please join on a computer using Google Chrome.

Reviews from travellers

Barbara B.

07 June 2021

Absolutely first rate tour

Rhonda U.

07 June 2021

I was happy to wake up at 5am to take this tour - for the second time! You are showing me things about Florence I never knew (like the water spigots on palazzo Vecchio and the possible air bnb in Gondi palace !) it makes me excited to return to florence in person. Thank you !

Martha R.

07 June 2021

Thank you very much for this grand tour. I'm looking for to see you again in Firenze.

Gillian B.

07 June 2021

I have always wanted to learn more about Florence and this is the guy his knowledge is amazing - not sure how far we walked but the tour was great with so much information I think I will have to repeat it - thank you so much - Thanks.

Katy H.

07 June 2021

Very good tour

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