Florence - Power and Patronage in Florence under Cosimo ‘the Elder’ de Medici

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Sat, 25 Sep 2021 at 3:00 PM

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Power and Patronage in Florence under Cosimo ‘the Elder’ de Medici

Sat, 25 Sep
(117 reviews)
Piazza San Marco, Florence, Italy
45 mins

About the tour

The first and arguably the greatest figure of the Medici dynasty that ruled over Florence for roughly 300 years, Cosimo ‘the Elder’ was responsible for some of the most important fifteenth century architecture that we will see in this part of town. Starting in Piazza San Marco, we proceed past the Medici palace (known today as Palazzo Medici Riccardi) onwards to the church of San Lorenzo of which the Medici were the biggest patrons, then round to the Medici Chapels (the mausoleum of the Medici Dynasty). We conclude our stroll in front of the Duomo (Cathedral) in a space appropriately known as ‘Paradiso’.

Meet bruceflorence


With English and Italian heritage, Bruce received French schooling (in NY and Rome) before going to Italian University in Florence. His passion is history in general and Florentine history in particular. After years spent in international organizations, then in the world of auctions and art publishing, he returned to Florence where he thoroughly enjoys his profession as a tour guide, leading tours in English and French, sharing his insights about the city’s history and heritage. Since 2004 he is a member of the International Council of Museums.

What to expect

Get ready for something special. We’re travelling to Florence with no passport, no plane ticket and no luggage. And yet you’ll experience all the sights, sounds and stories with just your laptop, favorite snack and an amazing content creator.

The tour will last about 45 mins and will be live-streamed by your content creator directly from Florence. Forget about slideshows or pre-recorded videos, this is a live broadcast and anything can happen!

While on the tour you’ll be able to see a full screen video of your content creator and their surroundings, interact with them and other travellers through the live chat, see where you are in the world on a map and show your appreciation with a tip.

Why are they tip-supported?

We are running these tours on a tip-supported basis to make them as accessible as possible. They are free to join, but you have the option to leave a tip during the tour.

The majority of your tip goes directly to support the channel, while the rest helps Heygo continue to build a place that brings the world closer together.

See a tour in action

How to join

Reserve your spot by selecting a time to book. Once done, you’ll be able to see your reservations on your Trips page and we’ll send you an email confirmation with a link to join the tour.

For the best viewing experience, please join on a computer using Google Chrome.

Reviews from travellers

Brian M.

02 May 2021


H L.

25 April 2021

Love his great knowledge and his smooth relay! Many thanks 🙏

Anne P.

23 April 2021

It’s always a treat to visit Florence. Grazie!!

Tekla K.

23 April 2021

Very good guide. Very knowledgeable and good with the camera as well.

Danielle B.

23 April 2021

Great walk with stories that are interesting

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