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Florence - Power and Patronage in Florence under Cosimo ‘the Elder’ de Medici

Power and Patronage in Florence under Cosimo ‘the Elder’ de Medici

(88 reviews)
Piazza San Marco, Florence, Italy
45 mins

About the tour

The first and arguably the greatest figure of the Medici dynasty that ruled over Florence for roughly 300 years, Cosimo ‘the Elder’ was responsible for some of the most important fifteenth century architecture that we will see in this part of town. Starting in Piazza San Marco, we proceed past the Medici palace (known today as Palazzo Medici Riccardi) onwards to the church of San Lorenzo of which the Medici were the biggest patrons, then round to the Medici Chapels (the mausoleum of the Medici Dynasty). We conclude our stroll in front of the Duomo (Cathedral) in a space appropriately known as ‘Paradiso’.

Meet your local guide


The son of English and Italian parents, Bruce was educated in French schools and at the Italian University of Florence. His passion is history in general and Florentine history in particular. After spending several years working in international organizations on three different continents, then in the world of art auctions and artbook publishing, he returned to Florence where he thoroughly enjoys his profession as a tour guide, sharing his insights about the city’s fascinating history and heritage. Since 2004 he is a member of the International Council of Museums.

Bruce has been guiding since Mar 2017

What to expect

Get ready for something special. We're travelling to Florence with no passport, no plane ticket and no luggage. And yet you'll experience all the sights, sounds and stories with just your laptop, favorite snack and an amazing guide.

The tour will last about 45 mins and will be live-streamed by your guide directly from Florence. Forget about slideshows or pre-recorded videos, this is a live broadcast and anything can happen!

While on the tour you’ll be able to see a full screen video of your guide and their surroundings, interact with them and other travellers through the live chat, see where you are in the world on a map and show your appreciation with a tip.

Why are they tip-supported?

We are running these tours on a tip-supported basis to make them as accessible as possible. They are free to book and join, but you have the option to tip the guide during the tour.

Leaving a tip will help support the guides and allow us to offer tours in more places around the world. If you aren't able to leave a tip, then it would be great if you can share the tour with friends and family to spread the word.

See a tour in action

How to join

Reserve your spot by selecting a time to book. Once done, you’ll be able to see your reservations on your Trips page and we’ll send you an email confirmation with a link to join the tour.

For the best viewing experience, please join on a computer using Google Chrome.

Reviews from travellers

Lorraine (Canberra Australia 🇦🇺) P.

01 April 2021

I love seeing and learning about different parts of the cities that I visit through VT (Heygo). Extra special is when we get to see behind closed doors. Thank you. 😊

Gail B.

29 March 2021

Bruce's tour of stunning Florence was wonderful. What a delightful way to see this beautiful city. Bruce is very well informed and a fantastic guide. Grazie Mille!

Loni 🎀(Virginia) ..

28 March 2021

Bruce in Florence: Thank you for another scholarly virtual tour! I always gain so much information from your tours.

Janet R.

28 March 2021

Really enjoyed his tour

Gurinder W.

28 March 2021

Excellent and informative tour on the Medici of Florence. If I visit Florence soon, I’d definitely ask Bruce to give me a guided tour.

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