Florence - Pitti Palace and the origin of modern Italian fashion

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Pitti Palace and the origin of modern Italian fashion

Coming soon
(21 reviews)
piazza Pitti, Florence, Italy
40 mins

About the tour

Purchased in 1550 from the Pitti family, the Palace was chosen by Grand Duke Cosimo I and his wife Eleanor of Toledo as the new residence, and it soon became the new symbol of the Medici’s power over Florence and Tuscany. It also housed the Court of other two dynasties: the House of Habsburg-Lorraine (which succeeded the Medici from 1737) and the Kings of Italy from the House of Savoy. Nonetheless the palace still bears the name of its first owner, the Florentine banker Luca Pitti that in the mid-1400s started its construction at the foot of the Boboli hill beyond the Arno River. We'll explore this district known as Oltrarno, a kind of Florence's Rive Gauche, filled with artisans' workshops, antique and vintage shops as well as trendy bistrots and cafés ... this is where most locals love to hang out, a more authentic Florence. Crossing the Arno river we will get to Via Tornabuoni, the fanciest street in town where most fashion designers are present. And we will discover some of the most successful Italian fashion stories like Gucci, Salvatore Ferragamo and Emilio Pucci started right in Florence. Today the Palace is divided into four museums: the Treasury of the Grand Dukes on the ground floor, the Palatine Gallery and the Imperial and Royal Apartments on the first floor, the Gallery of Modern Art and the Museum of Costume and Fashion on the second floor.

Meet Eli


Born and bred in Tuscany, like the majority of the locals she is very blunt! After working in tourism for several years she found her true vocation in being a tour guide, she often says "it's the only job that I could do for 18 years or more" She is very energetic and curious, loves meeting and interacting with different people as well as travelling the world. She has a very strong voice as she sang during her high school years and that's when the passion for opera started. Still there is something she can't resist too ... sweets and particularly gelato, something she would enjoy with her guests after a tour!

What to expect

Get ready for something special. We’re travelling to Florence with no passport, no plane ticket and no luggage. And yet you’ll experience all the sights, sounds and stories with just your laptop, favorite snack and an amazing content creator.

The tour will last about 40 mins and will be live-streamed by your content creator directly from Florence. Forget about slideshows or pre-recorded videos, this is a live broadcast and anything can happen!

While on the tour you’ll be able to see a full screen video of your content creator and their surroundings, interact with them and other travellers through the live chat, see where you are in the world on a map and show your appreciation with a tip.

Why are they tip-supported?

We are running these tours on a tip-supported basis to make them as accessible as possible. They are free to join, but you have the option to leave a tip during the tour.

The majority of your tip goes directly to support the channel, while the rest helps Heygo continue to build a place that brings the world closer together.

See a tour in action

How to join

Reserve your spot by selecting a time to book. Once done, you’ll be able to see your reservations on your Trips page and we’ll send you an email confirmation with a link to join the tour.

For the best viewing experience, please join on a computer using Google Chrome.

Reviews from travellers

Anne A.

12 March 2021

Eli is an excellent guide

Marilyn K.

11 March 2021

Eli is a brilliant guide. Her English is perfect and she is so knowledgeable.

Toma Ottawa C.

11 March 2021

Eli is my all-time favorite guide. I enjoy spending a wonderful time with her --- she is delightful and very funny. Furthermore, as a germaphobe, she always wears her face mask & compulsively washes her hands in the cleanest city of Florence. A true "germaphobe" in good company of the likes of the late billionaire Howard Hughes and the late Saddam Hussein . Eli probably knows that the term "mysophobia" comes from the Greek μύσος (musos), "uncleanness" and φόβος (phobos), "fear". Regards, Toma Diamantstein from Ottawa [tomad@rogers.com]

Usha F.

11 March 2021

A wonderful walkabout. I appreciated both the tours this afternoon. f details about the history. I have visited Florence once but

Trudi-Anne R.

11 March 2021

It was very interesting and nice having things I would have missed pointed out and explained

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